Jeff Antaya is an author and well-respected marketer. Jeff recently launched a strategic marketing consultancy, once retiring from Plante Moran in 2020 after a thirteen-year career, where his results-focused approach rewarded him as the first person promoted to Partner and Chief Marketing Officer. Jeff believes that our ability to develop and execute integrated marketing plans with intention, client focus and process improvement will always deliver the best growth. He outlines the path for success in his book “Don’t Ride a Dinosaur Into Your battle for New Clients”. Jeff shares how our efforts to execute and optimize digital marketing efforts can accelerate our growth trajectory. His recent articles were published by Ad Age, Fortune.com and Entrepreneur magazines.
Jeff is a founding member of Project Sophia, a nationwide effort to connect BIPOC high school creative students with careers in the exciting field of marketing.
Jeff began his career as an accountant with PWC and eventually moved into the cellular phone industry, working at both Verizon and Nextel Communications. As an early hire to Nextel, he played a significant part in the company’s growth into a fortune 100 company before it was acquired by Sprint.
Jeff is active in various nonprofit organizations, where he gives of his time and treasures to help create opportunities for everyone to create a sustainable and happy life.