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Lillian Lorenzi

Director, Marketing and Communications

Lillian, who  joined ACCESS in June of 2022, brings with her more than 30 years of experience in managing all aspects of marketing, public relations, internal and external communications, brand management, C-suite communications, programmatic media buying and media relations. She is an award-winning writer and editor for print and digital communications programs with extensive expertise in the digital and social media space. Having spent the majority of her career with non-profit organizations, primarily health care and higher education, she is passionate about advocacy and sharing compelling stories that serve the greater good. 

Prior to joining ACCESS, Lillian served numerous national and local clients including the Barbara Ann Karmanos Cancer Center; Campbell-Ewald; GM; GMAC International; Henry Ford Health System; HOUR Media; Pridesource; the Kresge Eye Institute; Kaiser Permanente; the Detroit Newspaper Agency and the US Postal Service through her marketing consulting firm. As a member of the leadership teams for Beaumont Health, UAW International, Oakland University, Mercy College and Credit Union ONE, she oversaw communications, marketing and branding. Throughout her career, she has served in both the private and public sectors and with local and national advertising and marketing agencies. 

She was instrumental in the launch communications and creation of the corporate identity program for the Oakland University William Beaumont School of Medicine, the first new medical school to be established in Michigan in more than four decades; the first comprehensive digital campaign for Credit Union ONE; redesign of the Oakland University website; and crisis communications for large and small brands in the Michigan market. Additionally, Lillian oversaw the editorial board for LifeSteps, the largest direct mail program in the country in the early 2000s, working with the medical leadership of GM and Delphi to promote healthy lifestyle changes.

A native of Southeastern Michigan, Lillian received her bachelor’s degree in journalism and history from Wayne State University and has served on the board of the International Association of Business Communicators. In her spare time, she enjoys spending time with her family, traveling, swimming and gardening.